Image models too - the Inception paper from 2014 directly refers to knowyourmeme.com and the "we need to go deeper" meme from the movie Inception - https://knowyourmeme.com/memes/we-need-to-go-deeper - it's the first reference in the paper [1] and it's also why the model is called that way.

[1] https://arxiv.org/pdf/1409.4842.pdf