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Re:Paul Graham: The Art of Funding a Startup by 6ren on Monday October 10, 2011 @06:28PM (#3096153)
About Hyperink, the publisher: [...]

There's no writing required and it's a unique opportunity to build your own brand and earn royalties.

No writing. That's disruptive to traditional publishing.

Re:Paul Graham: The Art of Funding a Startup by jarek on Monday October 10, 2011 @06:58PM (#3096250)
Not really. Ghostwriting is a well-established phenomenon.