Democracy presently relies on political parties alienating people from each others candidates and relying on attrition of the voter pool to get elected.

Well the Republicans lost by 3% in key states, so we only have to reduce the Democrat voter turnout so lets run a stronger smear campaign.

We recently had this in Canada with the Conservatives. They knew they could get a majority with only 44% of the popular vote (I'm not sure how that even works or makes sense to anyone that a minority of votes can give a majority government).

Through the magic of single-member electorates and first-past-the-post voting.