I've been a hardcore user for many years, and I didn't mind the price hike. I go through maybe ten discs per month, and use streaming frequently, all for much less than cable. If the raised rate had always been the normal price, I would have paid happily and not thought twice about it.

However, the split made me livid, especially with the implicit message that Netflix doesn't want its original customers anymore. While that motivation probably hasn't changed, I'm placated for now that they're at least keeping the service under one roof.