Re:I stopped advertising and nothing happened
by Retric on Thursday April 07, 2022 @09:42PM
(#30952408)
Half of men aged 16-24 use ad blockers, so it’s not uncommon either.
Re:I stopped advertising and nothing happened
by throwaway2037 on Thursday April 07, 2022 @10:30PM
(#30952700)
I couldn't believe this, but then I did some Googling. I found this PR post: https://backlinko.com/ad-blockers-users
I'm not sure how accurate are these figures (it is an obvious "SEO" booster PR post acting like a blog post), but they are way higher than I expected. Even if it was even 25%, I would be shocked. It seems pretty sophisticated for the average user to install an ad blocker. I wonder how they distinguish men and women.
When I watch average people "swipe" on the metro, I am always shocked by the amount of adverts on their screen. How can they see or do anything? And some of the apps like Instagram (with doom-scrolling auto-enabled) continuously interrupt users to show them video ads that cannot be skipped. (I see the same for "free" games.) Ugh. Who are these people/zombies!?
Also, even clicking it and then returning later works for the advertisers.