I have clicked on more banner ads (though few) about products I didn't know about, than I would ever be swayed by an "influencer", which is the new term for celebrity shill.

Pop ups, however, have made me NOT buy products I would have otherwise be interested in, lol. But I'm a spiteful person.

EDIT: I take some of that back, maybe. I do look at car experts on YouTube, and listen to their opinion. I guess they might be considered "Influencers". I was wrong.