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A comment on I stopped advertising and nothing happened. Parent comment

Re:I stopped advertising and nothing happened by antattack on Thursday April 07, 2022 @10:40AM (#30945007)
His point is right at the top:

I was spending time optimising the 'bid' in automated advertising system, trying to get the best bang for buck.

Why was I doing it? Everyone else seemed to be doing it.

This was a terrible reason to do it.

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Re:I stopped advertising and nothing happened by bwb on Thursday April 07, 2022 @10:58AM (#30945293)
Ya but a better lesson would be to do what has ROI. Ads work great, but you have to measure them, and you don't pay for traffic you get for free (such as your brand name).
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