not sure how bootstrapping works today, marketing is really expensive. i don’t believe organic SEO works anymore. so you need to buy ads which is $$$$$.

not really just look at canny.io https://twitter.com/sarahhum/status/1461378442256072712

not sure what I'm looking at. Do you mean that canny is an example of a startup that "made it" without spending money on marketing? or do you mean that I should use canny for marketing?

If it's the former, how do you know they did not spend money on marketing and that their user base grew "magically" just because the product is great?

also, 9 person team right from day 0 without funding. I wonder how that happened.

people create great products all the time that get no traction.

they are an example of "bootstrapping works".

the founders created enough revenue to slowly hire that team. they didn't have that from day 0.

again, this is how actual real sustainable businesses are created. they can raise money now if they want, not the ones with 0 revenue.