I still love one of the design stories of Steve Jobs in Isaacson's biography. I don't remember the exact phrasing, but essentially someone at Apple was showing Jobs the new DVD burner software the company wanted to distribute. It likely had a ton of options to it (like other dvd writer software of the time). Jobs' response was roughly "Hmm, ok. Here's what we're going to do. There's going to be a box, and you drag the files you want on the dvd into the box. Then we're going to have a button that says "Burn DVD" and when you press it, it burns the DVD"