Re:Netflix Should Sell Ads
by tzs on Tuesday April 05, 2022 @06:40PM
(#30926031)
> If about 33% of the users on the WWW use an adblocker, then its likely a considerable amount of them like convenient streaming without ads.
I think WWW and streaming ads are too different to allow much meaningful cross inference.
On a web page with ads the ads are visible while you are trying to read the content, sometimes even overlaying it, and sometimes making noise and playing distracting animations.
On streaming (and on broadcast) the ad breaks usually alternate with the content or occur between acts in the content. When the content is actually playing the ads are not there.
This makes a huge difference. When an ad comes on between acts in a show, I simply pick up a book or my iPad until the next act starts in the show. I've always got things I want to do that I can make progress on in 2 or 3 minute segments so it is no big deal.
I think WWW and streaming ads are too different to allow much meaningful cross inference.
On a web page with ads the ads are visible while you are trying to read the content, sometimes even overlaying it, and sometimes making noise and playing distracting animations.
On streaming (and on broadcast) the ad breaks usually alternate with the content or occur between acts in the content. When the content is actually playing the ads are not there.
This makes a huge difference. When an ad comes on between acts in a show, I simply pick up a book or my iPad until the next act starts in the show. I've always got things I want to do that I can make progress on in 2 or 3 minute segments so it is no big deal.