I don't know how to easily fix that though. Simply "crawling the entire internet" is still not a simple problem, let alone doing something more useful with the result than google can. Ahrefs is an interesting business but not what people mean when they say the next google. "Machine learning" but I think google is all over this already (and has been for years).
Google does a bad job at getting user feedback about results while reddit does better so people search reddit, maybe a hybrid is an opportunity.
Or worse - Search for exact term: get a page full of "Missing X - must include X" links hidden in tiny text below a result, click "Must include X" get the SAME FUCKING RESULTS again, click tools, click the dropdown, select verbatim, finally see decent results
When really innovative stuff is just about removing steps. If a process has 10 steps, remove as many as you can, and now you have something truly innovative on your hands.
I feel like Google did exactly that. Pre Google steps: search for XYZ, wait, check first link, second link, spam, spam, check next page. Post Google: search for XYZ, get XYZ.