Most of your comment is about other bad actors which I don’t disagree with in the slightest. The majority of tech companies cause harm, Facebook is one of them. It also happens to be a really big company, so I don’t think the disproportionate hate on FB is wholly undeserved.

Also, what’s wrong with moralization of a company? All companies cause some good and some harm, it’s worth determining what the net is and judging the company appropriately. I don’t think it’s too far off to call a company (subjectively) “bad” if their net impact is (subjectively) “bad”.