Media Websites: 70% of the Carbon Footprint Caused by Ads and Stats

Re:Media Websites: 70% of the Carbon Footprint Caused by Ads... by pingou on Tuesday April 05, 2022 @07:49AM (#30917788)

"Taking into account the carbon intensity of electricity consumed in France (80 gCo2eq/kWh) (source: Electricity Map), this corresponds to saving 1.9 tons of Co2 per year, which is the annual amount of Co2 absorbed by 60 mature trees."

If that is true, the savings seem completely nonsubstantial to me. I am all for saying that everyone must do its part in term of being more energy efficient, but I suspect here the elevated energy consumption due to ads are nothing compared to the energy consumed by the screen when you read an article, for example.

You can have plenty of reasons to be against ads, and energy consumption may be one of them, but I don't think this article proves that point.

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Re:Media Websites: 70% of the Carbon Footprint Caused by Ads... by sdoering on Wednesday April 06, 2022 @01:38AM (#30928821)

I agree. Even with France being a country with a lot of nuclear energy in the mix. Even for a country with more carbon based forms of energy there are probably better and lower hanging fruits.

Regulation would go a long way, like it did with Chlorofluorocarbons (CFCs) and hydrochlorofluorocarbons (HCFCs) after Reagan and Thatcher came together to facilitate the "ban" on these substances. People slowly changing their buying behavior would not have sufficed.

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