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Re:Horace Dediu talks about Apple and Siri (3 minutes) by st3fan on Sunday October 09, 2011 @11:36AM (#3090614)
"For what purpose? To sell more iPhones? I think that is naive"

A bit paranoid but it is food for thought.

Personally I am more on the side of: Apple is simply putting something innovative and useful for people out there.

Apple might be a walled garden, but so far they have been extremely well with privacy and personal data management and not being evil in that context.