Not disagreeing (First Direct has a far better reputation) but it's really a brand of HSBC. The irony of having to move to a bank suspected of funding [1] actual drug dealing/laundering/terrorism so my accounts won't get frozen over imaginary drugs/laundering/terrorism is somewhat amusing.

[1] https://www.thebureauinvestigates.com/stories/2021-07-28/mon... / https://www.forbes.com/sites/afontevecchia/2012/07/16/hsbc-h...