This is one of the reasons I'm bullish on no-code doc-apps like Coda [0]. I recently started consulting with someone who calls himself "The Coda Guy" and pulls together truly wizard-like apps out of Coda [1]. (Coda is effectively a hybrid of Excel, Google Docs, and Notion.)

I think the "Excel+" category should receive a lot more attention than it does now. I can easily see "no-code" tools like Coda taking over Salesforce and effectively filling the niche you describe.

[0]: https://coda.io

[1]: https://coda.io/@simpladocs/cycling-specific-template / https://coda.io/@simpladocs/crm-interaction-tracker