Agreed, and what does this have to do with the ocean? If they had named it SomeObscureTechnicalProtocol, I could at least pretend to respect it.

Do words have meaning any more? Apparently not. Hijacking real words while inventing a language steeped in your own nonsense words all sounds exactly like grifting. Or it could just be terrible writing and marketing for an otherwise legit idea? We'll never know.