or write a book (or books) or manufacture a miracoulous ointment "that bigfarma doesn't want you yo know about" and get rich appealing to those people that are or feel marginalized because they actually are border-line psycos or are members of a weaker segment of the population.

that has always been true in pseudoscience ("snake oil" comes from a real product of the 1800s) but now this is happening more.