The camera upgrades are anything bug marginal as well (high reduction in noise, significantly higher quality especially in lower light conditions, much lower deformations in corners, and the capture speed improvements, from off and from a previous picture, is extremely significant both relatively to the iPhone 4 and in absolute terms of usage and usability)
Maybe it's because the performance numbers are abstracted away so much more for mobile devices. Most mobile phone buyers probably view their phone as a black box. It does what it's supposed to do (hopefully) and that's about it. They don't know or care about the internals, so the outside gets so much more attention. If the outside isn't updated then it seems like it's a marginal update.
(I wasn't planning on getting the 2, but I won a coding contest. So, not looking a prize in the mouth and all that)
The camera updates alone were brilliant.