Summing the last four digits could unintentionally leak information (what if those digits are all zeros?), so the challenge question should be carefully chosen by the bank, not just whatever the account holder comes up with.
Questions like "is the sum even?" trade a lower opportunity for information leakage for a greater opportunity for a random guess to be correct.
It would be nice if when someone called me from an institution, they gave me a code that I could enter after calling the number on the back of my card. That way I would have confidence I'm talking to the bank and would feel comfortable giving out verification information.
In the past, it has always been a headache to find my way back to the department that called me.
I'd be interested to know how greatly, if someone has the equation for that.
I agree that asking account holders for this would be confusing, but since the bank is the one calling in this case it makes sense that the caller (bank) should provide information first.
Of course, it appears that in this guy's case, not even this would have worked, since they apparently had his full card number.