This does seem to be contrary to, at least, many people's intuition about how pricing does or should work. I've seen an awful lot of small business owners start out pricing at what seems fair to them, as a professional in their space. Turns out market price was 50% or more higher than what they were charging, every single time, and getting over "I feel like I'm ripping people off" is sometimes a significant hurdle for them. In fact, it's my understanding that notions of fairness hold greater sway over pricing in some cultures than they do in the US and similar places. That seems to be closer to how people naturally want to operate, from what I've observed.

IMO, just price economics remains the default intuition for most humans. “The price is what you can sell it for” is too nihilistic for most people to accept.

Yeah, I'm not sure why this is notable at all really