He doesn't just run Ubiquiti. He founded it on his own credit cards, based on his own product ideas. He built Ubiquiti from nothing, essentially. Also, prior to "WSB" phenomenon, Ubiquiti was the subject of short campaigns and had really high short interest levels (https://www.fool.com/investing/2019/12/02/how-you-can-profit...) which they clearly overcame. Really fascinating story.