Well from what I just read in the article this isn’t a government effort or lobbyist-led so much as a progressing collective decision made by members of UK society.

Personally I don’t deal with cash anymore, and not because I would refuse to accept it, but because I just use Apple Pay or card instead and it makes it easier to manage my finances. Even the physical cards are barely used anymore, I have an Apple leather wallet that can hold three cards on the back of my phone but I only carry two: my license and the CC I use to dine out.