I'm referring to how companies ignore the thorny problem of what to build and instead focus on getting "Something done", which results in delivery of product increment that users at best say "meh" to, and don't use.

As an aside, from a developers perspective, all of the work is clearly valuable, I mean they got paid 300k+. But from a true definition of value perspective, the change increment is just not valuable to the users as evidenced by the lack of use.

    Value:  Reliable fulfillment of needs