Aren't those negative impacts on society a matter for government? Basically any company will 'try it on' until it's stopped. And 'stopping' is what governments are about, I used to think. It doesn't seem to happen and it's not surprising that some have written darkly about the marriage of huge corporations with government and its dire consequences.

Yes, I think the government should be responsible for preventing bad actors, but I also don't think Facebook operating without morality is good or acceptable. Government is slow, facebook is using this to their advantage and moving fast and breaking things (society) and I don't think they should be let off the hook because our government hasn't caught up with the blatantly bad stuff that they are up to. If outrage and bad PR can curb some of their negative tendencies, I am all for exposing their actions.