Us. By not using shitty systems to host our data as well as actively combatting laws and regulations that require backdoors or cross-platform compatibility.

I don't want my conversations to be "cross-platform compatible" with Facebook. Thank you very much.

The lawmaker or the voters, depending on how you look at things.

And also the companies in question. They are responding to non warrant requests. As I understand it there is not legal obligation to do anything on their part.

It is a public perception thing. The companies (probably rightly) think the public will react badly to headlines about "Little kidnapped girl could have been saved by Google, but they didn't care" more so than the current article we are discussing.