There are more markets than homelab and hyperscale data center, this is solid for software network services at the edge where cost is a concern and flexibility is a plus. MikroTik tends to fill these kind of niches at a cost competitive price point, they don't aim to sell just to consumers or realistically compete with established vendors in the high end segments, just those niche cases they think they can be a low cost option where there wasn't one before.

My hope (once I can actually get my hands on one) is this can integrate well for us by offloading a lot of the routing and NAT type functions for a managed service network offering software based box we sell that handles all of the "smart" network functions at the site + acts as the egress point.