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Re:Ask HN: Why isn't there a Google competitor emerging? by zild3d on Monday March 28, 2022 @06:23AM (#30829029)
> One thing a competitor needs is a new and innovative technical algorithm.

Not really, because Google can do algorithms. For a new competitor to really succeed they have to start with something Google can't do. Perhaps:

- device/platform related. Google owns chrome & android but a competitor could emerge somewhere out of their reach, like only on iPhone, only on airpods, alexa, oculus, etc.

- being worthless to 99% of the market to make it 10X better to a 1% audience (e.g. developers, nurses, or even more niche like college athletes, jewish moms, etc)

- privacy/ad related

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