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Re:Ask HN: Why isn't there a Google competitor emerging? by jakub_g on Sunday March 27, 2022 @02:02PM (#30822432)
This article has insights from folks who actually tried:

https://0x65.dev/blog/2019-12-06/building-a-search-engine-fr...

TL;DR you need a lot of money and users (catch-22). Also, massive scale and massive noise.

You can also search HN for 'cliqz' for discussions about Cliqz shutting down.

Re:Ask HN: Why isn't there a Google competitor emerging? by vmullin on Sunday March 27, 2022 @04:31PM (#30823809)
Cliqz' blog is really insightful.

In case you weren't aware, Brave Search is led and built by key team members from Cliqz: https://search.brave.com/

The growth and usability of Brave Search this past year has been strong, with some significant features planned throughout 2022.