My niece loves manga, and I would buy her a subscription, but there would have to be some kind of age filtering. What I would personally love would be the ability to select exactly which series she can read, as sometimes simple age restrictions aren't good (some teen series are fine, others really aren't).
Another example is One Piece which is also targeted pretty young but nearly every female character dresses super sexy and one of the main characters smokes at every opportunity.
Also, in general manga != for kids. There are tons of very adult manga and I don't just mean porn manga, I mean manga about adult topics targeted at adults. There are similar adult comics in the USA but the selection and market is arguably a order of magnitude or more larger (by percentage) in Japan.
Just checked their website, and I could see both teen and adult titles.