Re:Global music market grew by 18.5% in 2021, driven by paid...
by hef19898 on Friday March 25, 2022 @04:18AM
(#30799720)
Curious question, if streaming services reach the point where they enable indy artists to actually become super stars (using TikTok for marketing), doesn't that move the role, and power, from label to those streaming services and social media (for marketing)?
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Re:Global music market grew by 18.5% in 2021, driven by paid...
by bryans on Friday March 25, 2022 @06:36PM
(#30807659)
No, because the label never had that power to begin with. They were always at the whim of social media and other factors. The trick is to not dedicate yourself to one platform, because they should all be treated as separate venues with different types of audiences (because they are). Social media sites are tools, not goals.