Global music market grew by 18.5% in 2021, driven by paid subscription streaming

Re:Global music market grew by 18.5% in 2021, driven by paid... by mikepurvis on Thursday March 24, 2022 @04:46PM (#30795130)

Tessa Violet is example of an artist who has blown up on TikTok and I believe has parlay that into real world success in terms of shows, merch, etc.

First 2 Eleven is a YouTube cover band who I believe are still fully independent and

On the streaming side, musicians like Danielle Allard are killing it, though sometimes in a scenario like this it's unclear if it's even the goal of the person to "go mainstream" vs just carving out a cozy and sufficiently monetized space to achieve financial stability and practice their craft.

[ Parent | on HN ]

Re:Global music market grew by 18.5% in 2021, driven by paid... by CharlesW on Thursday March 24, 2022 @05:10PM (#30795375)

> Tessa Violet is example of an artist who has blown up on TikTok and I believe has parlay that into real world success in terms of shows, merch, etc.

I've not heard of the others, but Tessa is on a label, T∆G Music, which has a global distribution deal with a subsidiary of Sony. She launched her career on the Make Music label as well.

[ Parent | on HN ]

Re:Global music market grew by 18.5% in 2021, driven by paid... by mikepurvis on Friday March 25, 2022 @09:05AM (#30801652)

I stand corrected!

[ Parent | on HN ]

Re:Global music market grew by 18.5% in 2021, driven by paid... by CharlesW on Saturday March 26, 2022 @12:28PM (#30813222)

There's still great examples out there but I wonder if they're "exceptions that prove the rule". I think Chance The Rapper is still independent?

[ Parent | on HN ]

Re:Global music market grew by 18.5% in 2021, driven by paid... by basisword on Thursday March 24, 2022 @04:49PM (#30795161)

I'm not saying it's impossible, it happens for sure. But the death of labels has been predicted for the last 20 years and somehow they've managed to continue to make themselves relevant.

[ Parent | on HN ]