But we have a lot of control over the software we use on a daily basis, and there are several capable browsers. I want to use a browser that has a commitment to privacy, is still functional, etc. and Firefox fits the bill for many. If it doesn't, they want to know so they can change it. Food is a little more complicated in that regard. For instance, if you find the "better" brand tastes terrible...well, it's not really a choice.