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Re:Hyper-realistic digital humans in Unity by Tiktaalik on Tuesday March 22, 2022 @06:48PM (#30772623)
They want to compete in the AAA space. The reason Unity has little usage in the AAA space is because in the past Unity hasn't been good enough performancewise. They need to show to developers and convince publishers that Unity is a safe and viable choice for console development. If they fail at accomplishing this they're ceding a huge amount of marketshare to their competition.
Re:Hyper-realistic digital humans in Unity by aowen on Tuesday March 22, 2022 @08:53PM (#30773560)
Agree, I figure this is a significant factor.

An anecdote from my studio: My studio is work for hire with mostly Unity devs. The "big ticket" contracts are in Unreal, so the studio is starting to push for devs to learn Unreal, so we can start landing those contracts. In this case, the publisher perception of Unity/Unreal is creating a business need in our company to move away from Unity and into Unreal.

Re:Hyper-realistic digital humans in Unity by Tiktaalik on Wednesday March 23, 2022 @01:10PM (#30780735)
100% I have seen the same thing. Big publicly traded publisher. If your pitch has "Unity" in it their interest sinks.