Indeed, and they also often enter buildings to look for people who are in harm's way. OHVcloud's omissions did not amount to a good business decision, it was an irresponsible one.

Did this one involve said risk?

Maybe risk to life was eliminated by a combination of low occupancy, trained staff and adequate escape routes so that there's no reason for firefighters to enter it, and the building was essentially designed to be disposable should the worst happen?

I don't see this as a particularly bad thing - if risk to life and neighbouring properties was correctly managed (and it seems like it was here), why not allow this?