Every industry and every function (marketing, sales, manufacturing) has it's only jargon, slang or lingo.

Strictly everything in the word clouds has a meaning and its fairly specific. I'll be happy to translate if people think these are junk - they aren't.

This is the language of marketing. Missing were "market segment", "value proposition", "lead generation", "on-boarding", etc. But these all have particular meanings as much as "pointer", "functor" or "iterator" do in programming.

Now just as in technical fields, there's a thing known as a newbie who is "buzzword compliant" but not actually understanding jack. Less technical areas (sometimes marketing) will have more people who are buzzword compliant and who get away with never learning beyond that. But strictly you can't last long without "success" and that required grokking such terms effectively.

Programmers have the same level of jargon and slang as marketing people. And sometimes programmers use the terms without understanding them also.