>Apple definitely still have their soul
Really? It's all so painful sterile. Even their attempts at deviating from that coldness feel like someone with a spreadsheet calculated they should increase the brand-safe fun quotient in sector 7G by 4%.
Yes, the UIs Apple make are no longer anywhere near as intuitive as they were in Steve Jobs’ days, but Apple definitely still have their soul. You don’t even have to look further than the latest iMacs.