I've had a look at the Google Analytics profile together with the owner. The site is not flawless and there's a lot of room for improvement, but it does have significant traffic and I saw the statements from the third party showing clicks and revenue every month since January 2009. This sealed the deal for me.

The third party is a CPC network, I had no idea that CPA tends to generate more revenue or how that even works. I'm not sure either what Adsense/Adwords Arbitrage means but I would like to know more!

There is a membership area but no paid membership. Definitely something to consider. The newsletter has about 5000 subscribers, also a source of revenue there.

The iPhone/Android app was my first thought when looking at the site. I have another company that makes apps and thought it would be a perfect fit.

Yes a huge chunk of the traffic comes from Google. Diversifying the source of traffic is something I'd like to do but don't know exactly how. Which leads to a question: Do you know of a good company I can turn to for these kinds of services?

The other company I have is called weApps Sweden, please feel free to get in touch with me at [email protected]

Thanks for you reply! This is incredibly helpful.