This is about advertising services to kids tho. Cereal and its pretty logos still appear in stores, in actual ads (just not during Spongebob), on billboards, and more.

This story is more like forbidding kellogs from using mascots on cereal boxes. Which seems both nonsensical and ineffective. Seems like a huge climb to prove that web design is specifically addicting children. It's also a slightly moot point because most social media TOS require a user to be 13 years old anyway.