I'll one up you on that one: I kinda enjoy the Souls gameplay (in the most generic "I like winning" way) but it's everything around the gameplay what makes me want to play the games.

Then again, I do that for many things. Video games, tabletop games and even non-interactive media like comics, books, mangas. It's probably a faulty switch in my brain, but somehow I enjoy reading about and looking at the art of X (currently and fittingly to this thread, Berserk) more than consuming X.