I've seen a few people in the media specify that the war's about Putin's aggression, rather than Russian aggression. But I doubt that they're the majority. Russophobia sells better. We've got people vandalizing businesses [1] and sending threats in the US as well. That doesn't help anyone in Ukraine, if that's really their goal. It certainly doesn't affect Russia's economy if a restaurant in another country takes a dive. The point of the sanctions is to hurt Russia's government (and therefore their military). There's a cost to sanctions as well for Russian citizens who have nothing to do with the war, but I've yet to see an alternative solution beyond escalating the conflict.

[1] https://www.axios.com/russian-businesses-us-vandalism-threat...