I'm very interested to see this play out. Pop wisdom says with enough eyes and with low enough operating costs there will be some way to make it as a company.

But there has to be an inflection point somewhere. Look at youtube, they will never be in the black (taken on their own).

So either they turn a profit, and this piece of wisdom is strongly reinforced. Or they go under, and entrepreneurs and VCs lose a certain glint in their eye. Or they get bought... and probably no one's mind is changed.