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Re:Ask HN: Can we have a conversation on startup swag waste? by anonu on Thursday March 17, 2022 @06:00PM (#30716329)
> Why do companies continue to waste money on useless swag?

Lead list generation. Sales...

Is the answer. You need to entice a potential customer closer to your booth, get their name and have a chance to follow up later.

If a customer represents a few $100 or few $10ks, the customer acquisition cost of a $15 water bottle is quite low.

Here's another idea: QR codes that give you NFTs or alt coins.

You can then turnaround and donate it to a charity.

This generates customer engagement at the very least...

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