Traditional media didn't take over human socialization. You could socialize without having "traditional media" watch over and control who you talk to and what you talk about.

TV can absolutely be evil, but you can choose to not watch TV and still be able to socialize with peers using the telephone or paper mail back in the day.

Nowadays, the "TV" (which now fits in your pocket) is also the primary way humans communicate, so you can't switch off the "TV" without also severely hampering your ability to communicate with other people.

Hell, a lot of small businesses don't even have websites anymore, it's all in some bullshit social-media platform.