It's compliant if you show a cookie banner on your website. It not really privacy-friendly as you are still setting cookies on your users devices.

There is one point from the Google announcement that I fully agree with and that is that the future of analytics is cookieless by design (only google won't be a part of this)

Is this [1] relevant here?

Edit: I am asking because I know that there are better alternatives than matomo. But there still needs to be some alternative for 'oldschool' hostings with LAMP stack.

[1]: https://matomo.org/faq/new-to-piwik/how-do-i-use-matomo-anal...

if the primary issue here is data loss...isn't part of the solution to also find a way to take more ownership over the data, regardless of what you're using for analytics?

i.e. instrument a standard spec with something like www.Rudderstack.com and write it to your warehouse/datalake + whatever analytics tool you want.

That way if you ever want to move off your analytics tool (or a solution providing the data spec), you still own the data for whatever you replace it with.

By sending the data to the WH, also lets you own any proprietary data you create - like the custom PPC model referenced in this comment: https://news.ycombinator.com/item?id=30707913

full disclosure - Rudderstack employee

Look, not to rag on your employer's product too much - I'm sure it works for some people. But the first thing I checked was the pricing: $750/month just to get some graphs in grafana (and support, if you're a business and care about that kind of thing), and SSO is in the "contact us" enterprise tier.