I've been ghosted by 3rd-party recruiters since before we had the term. I've had 3rd-party recruiters make materially false claims about the job, the location, the pay bands. This is just bog standard industry behavior.
I've also had one 1st-party recruiter recruiter ghost me (oddly, from a world-famous law firm) that took the time to bring me in for on-site interviews.
Just as "go in person with a firm handshake to get a job" is a social norm of a bygone era, treating applicants with enough respect to at least send a generic "thanks for applying" is a dying norm. Folks feel they don't owe their fellow man any basic courtesies, be it replacing a shopping cart, or sending a rejection email.
[edit]: If you don't trust them. It might also be advisable to ask your data be deleted and recend permission of them sending your cv, name or other data to companies.
But in general when dealing directly with a company I'd say: no reply to an application is completely normal, but not turning up to scheduled interview is not at all.