Everyone and their dog has an opinion on Apple, and they are floated far and wide on the internet. Yet despite the fact that Apple isn't really even part of TechCrunch's core focus, Siegler has managed to cut through this pundit overload to become one of the most influential voices regarding Apple on the internet. That speaks to skills far beyond a typical internet purveyor of puffery.

None of us here know him any better than Mike Arrington does, and apparently Arrington believes in him completely, or he wouldn't have made the offer. It certainly makes sense for Arrington to add people that he believes he can rely on to his team, though -- all good businesses do that.

Of course, how this (or CrunchFund in general) will pan out is still anyone's guess, though.

Moritz wrote a tabloid-ish book about Steve Jobs and Apple in the 80s and look at him now. :)