> Apple is great at other things and you do get other benefits when you buy an Apple computer, the performance/dollar just isn't one of them for desktop. Even for laptop, the M1 was the first time they were completive on that metric.

That's a narrative which I think has been proven to be not true for quite some time? If you look at the prices of Windows ultrabooks from brand names, they have been at the same level as Mac laptops for many, many years.