I'll give Gassée the benefit of the doubt. If you were ignorant of the fact that it was Women's Day (guilty here!) he might have thought it disingenuous to not mention it? At least in passing as he did.

I'm glad Apple are showcasing the diversity of their workforce (I raised three daughters of my own, wish they would have shown an interest in programming, not really) but I worry that there is a danger of backlash for going too far.