Re:Ask HN: Which books/blogs on PR would you recommend?
by michaelpinto on Sunday October 02, 2011 @08:03PM
(#3064468)
Here are my quick thoughts:
- Do a search on each big blog for "why I hate PR people" and learn from those mistakes (there is an infamous one on TechCrunch from Arrington)
- If you want to learn the basics just get a book like "PR for Dummies" to learn the 101
- In my own experience with PR you need to care about results: If that's the case unless you are willing to invest the time and have the skills there is actual value to hiring a PR pro. If you look at Apple back in the day Regis McKenna really helped to put them on the map (http://www.regis.com). When you hire a good PR person what they bring to the table is a good rolodex, not the ability to pump out press releases and the like. The rolodex and the doors that open are what you're paying for IMHO.
- Do a search on each big blog for "why I hate PR people" and learn from those mistakes (there is an infamous one on TechCrunch from Arrington)
- If you want to learn the basics just get a book like "PR for Dummies" to learn the 101
- In my own experience with PR you need to care about results: If that's the case unless you are willing to invest the time and have the skills there is actual value to hiring a PR pro. If you look at Apple back in the day Regis McKenna really helped to put them on the map (http://www.regis.com). When you hire a good PR person what they bring to the table is a good rolodex, not the ability to pump out press releases and the like. The rolodex and the doors that open are what you're paying for IMHO.